Broken

There is a website called Ted Talks that brings together the brightest minds from around the world to discuss Technology, Entertainment, and Design. Just recently I watched one of the videos titled “This is broken” presented by Seth Godin. This is truly a presentation you ought to watch.  Goldin talked about ideas and products that are poorly designed and how to fix them. Goldin shows how easy it is to find things that are broken and humorously categorizes them into groups like “Not my job” and “Selfish Jerks”. With the help of a television screen and humorous lines, he  demonstrates broken ideas like cell phone rebates and medicine bottles for dogs that explain how consuming alcohol with it is a bad idea. One of the funniest pieces was when he displayed a sign that showed in big letters “Caution: This sign has sharp edges. Do Not Touch the edges of this sign”. Then in much smaller print, at the very bottom of the sign, it states “Also the bridge is out ahead”. Yeah, something is definitely broken here.  He went on to show more broken products and bad business ideas like a sign on a fence that states “Do Not Hang Signs on this Fence”. Goldin was effective in entertaining his audience with his humorous examples. The video was approximately 18 minutes long and moved at a very steady pace. Goldin was able to to keep me engaged throughout the entire video. With his quick wit, funny stories, and humorous pictures, you will be entertained from beginning to end.

Here is the link to the video: http://www.ted.com/talks/seth_godin_this_is_broken_1.html